Avery Collins
As of March 22, 2023, Dunkin' Donuts has added breakfast tacos to its menu. The breakfast tacos feature scrambled eggs, fire-roasted corn, white cheddar cheese, jalapeño peppers, cilantro, and spices, all served in a warm flour tortilla with a drizzle of lime crema on top. Customers can also choose to add crispy crumbled bacon to their tacos. The breakfast tacos are designed to be eaten on the go and can be ordered at any time of day.
| Characteristics | Values |
|---|---|
| Date of Launch | 22 March 2023 |
| Availability | In-store, on the Dunkin' website, or through the Dunkin' app |
| Taco Holder | Available |
| Vegetarian Option | Available |
| Taco Ingredients | Scrambled eggs, melted sharp white cheddar cheese, fire-roasted corn, jalapeño peppers, cilantro, spices, lime crema, and (optionally) crispy crumbled bacon |
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What You'll Learn
Dunkin' Donuts' first breakfast taco
On March 22, 2023, Dunkin' Donuts, the Massachusetts-founded fast-food chain, launched its first-ever breakfast taco. The breakfast taco was added to the menu along with other all-day breakfast items such as buttery croissants and sourdough breakfast sandwiches.
The breakfast taco is served in a warm flour tortilla with scrambled eggs, fire-roasted corn, white cheddar cheese, jalapeño peppers, cilantro, spices, and a drizzle of lime crema. Customers can also choose to add crispy crumbled bacon to their tacos. The taco is designed to be eaten on-the-go and is served in a special Dunkin' taco holder to prevent fixings from falling.
The culinary team at Dunkin' crafted these breakfast tacos with the vibrancy of spring in mind, delivering a taste sensation that can be enjoyed any time of the day. Jill McVicar Nelson, Dunkin's Chief Marketing Officer, stated that the breakfast tacos are "undoubtedly one of the tastiest savory items we've launched at Dunkin'. We're thrilled for guests to try them and discover their new favorite meal to fuel their day, whether they're looking for a delicious breakfast or a mid-afternoon snack."
The launch of the breakfast taco comes at a time when Dunkin' has made significant cuts to its menu, including the retirement of the iconic Dunkaccino. The company has stated that they are focusing on innovation and finding new ways to delight guests by evolving their menu and delivering a fast, frictionless experience.
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Breakfast taco ingredients
Breakfast tacos are a delicious and easy way to switch up your morning routine. There are many ways to make breakfast tacos, and the ingredients can vary depending on your preferences. Here are some common ingredients for breakfast tacos:
Tortillas
Tortillas are a key ingredient in breakfast tacos, providing the base for the filling. You can choose from various types of tortillas, such as flour tortillas or corn tortillas. Some people even make their own cassava flour tortillas for a more authentic and healthy option.
Eggs
Eggs are a popular choice for breakfast tacos as they are a good source of protein and can be cooked in different ways. Scrambled eggs are a common option, but you can also whisk or beat the eggs before cooking them in a skillet or pan.
Cheese
Cheese adds a creamy and savoury flavour to breakfast tacos. Cheddar cheese, in particular, sharp white cheddar cheese, is a popular choice, but you can also use other types of cheese depending on your preference.
Vegetables
Vegetables can add freshness and texture to breakfast tacos. Pico de gallo, a fresh salsa made with chopped tomatoes, onions, and cilantro, is a common ingredient. Avocado slices or mashed avocado, cilantro, and hot sauce are also popular additions. You can also include sautéed vegetables such as bell peppers, mushrooms, or spinach for extra nutrition and flavour.
Meat
For those who enjoy meat, there are several options to choose from. Bacon, chorizo, and breakfast sausage are popular choices that can be crumbled or sliced and added to the tacos.
Feel free to experiment with different ingredients and find the combination that suits your taste!
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Availability of the breakfast taco
On March 22, 2023, Dunkin' Donuts introduced its first-ever breakfast tacos to its menu, which were available across the United States. The breakfast tacos were designed to be eaten on-the-go and could be ordered at any time of the day. They were served in a special Dunkin' taco holder to prevent the fillings from spilling.
The breakfast tacos were made with scrambled eggs, melted sharp white cheddar cheese, fire-roasted corn, and a drizzle of tangy lime crema, all wrapped in a warm flour tortilla. Customers could also choose to add crispy crumbled bacon for extra flavor and texture. The blend of spring-forward ingredients, particularly the fire-roasted corn, set these breakfast tacos apart from others.
The introduction of breakfast tacos came at a time when Dunkin' Donuts was making significant changes to its menu, including the retirement of some iconic items such as the Dunkaccino. The company stated that they were focusing on innovation and finding new ways to delight their guests with a fast and frictionless experience.
However, there are some indications that the breakfast tacos may have been discontinued or delayed. A few sources mention dates in 2025, suggesting that the availability of the breakfast tacos may have been impacted by delays or other factors. It is always advisable to check the latest menu offerings and availability in your specific location.
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Customer reviews
One customer gave the breakfast taco a rating of 9 out of 10, acknowledging that while they may not order it every time they visit Dunkin', they are glad to have the option available. They appreciated Dunkin's attempt to offer something different and novel, with a unique flavour profile that sets it apart from other fast-food breakfast options. This reviewer particularly noted the tangy lime crema, fire-roasted corn, and the mild heat from jalapeños and cilantro, which added depth to the dish.
However, several other customers have left scathing reviews on social media, criticising the portion size and value for money. One customer felt that the taco was not filling enough for the price, and others have echoed this sentiment, claiming that the tacos are too small and lack sufficient filling. Some have even questioned the presence of eggs in the taco, with one Reddit user commenting that it looked like there was only "about a quarter of an egg" in their taco.
Another reviewer, Josh Wussow, described the tacos as "average at best, and slightly off-putting at worst." Despite the negative feedback, some customers have expressed more positive sentiments. NFL player Pat Ricard, for example, took to Twitter to share that the breakfast tacos are "actually not half bad."
Overall, while some customers have welcomed Dunkin's foray into breakfast tacos, others have been left feeling disappointed, indicating that Dunkin' may need to address execution issues to meet customer expectations.
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Discontinuation of the breakfast taco
Dunkin' Donuts has a history of introducing new items to its menu and discontinuing old ones. The company has stated that this approach is part of its strategy to "focus on innovation and finding new ways to delight guests." In keeping with this strategy, Dunkin' Donuts introduced breakfast tacos to its menu in March 2023. The breakfast tacos were made with scrambled eggs, melted sharp white cheddar cheese, fire-roasted corn, and a drizzle of tangy lime crema, with the option to add crispy crumbled bacon.
However, by July 2025, there were reports that the breakfast tacos had been discontinued. This decision sparked disappointment and even outrage among some customers, with some demanding answers from the company. It is unclear why Dunkin' Donuts chose to discontinue the breakfast tacos, but it is possible that sales did not meet expectations or that there were other strategic considerations.
The discontinuation of the breakfast tacos is not an isolated incident, as Dunkin' Donuts has a history of discontinuing menu items. For example, the company previously discontinued its chicken biscuit sandwich, toasted coconut donut, and Dunkaccino, which was retired in early 2023. While some customers may be disappointed by the removal of their favorite items, Dunkin' Donuts likely makes these decisions based on sales data and market trends to ensure that its menu remains fresh and appealing to the majority of its customers.
Despite the discontinuation of the breakfast tacos, Dunkin' Donuts continues to offer a variety of breakfast options, including buttery croissants, sourdough breakfast sandwiches, and wraps, and, of course, its famous donuts. The company also regularly introduces new items, such as the breakfast tacos, to provide customers with new and exciting choices. While the breakfast tacos may no longer be available, customers can expect Dunkin' Donuts to continue evolving its menu to meet their breakfast and snacking needs.
The discontinuation of the breakfast taco by Dunkin' Donuts highlights the dynamic nature of the quick-service restaurant industry, where companies must constantly adapt their offerings to meet customer demands and stay competitive. While some customers may be disappointed by the removal of their favorite items, others eagerly anticipate the introduction of new and innovative options. In the end, Dunkin' Donuts and other similar companies must carefully consider their menu offerings to ensure they remain relevant and appealing to their customer base.
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Frequently asked questions
Yes, Dunkin Donuts added breakfast tacos to their menu on March 22, 2023.
The breakfast tacos feature scrambled eggs, fire-roasted corn, white cheddar cheese, jalapeño peppers, cilantro, spices, and a drizzle of lime crema, all wrapped in a warm flour tortilla. They can be ordered with or without bacon.
Yes, the breakfast tacos are available all day, so you can enjoy them at any time, not just for breakfast.
You can order the breakfast tacos in-store, via the Dunkin' website, or through the Dunkin' app.
Reviews of the breakfast tacos are mixed. Some people have described them as "delicious", "a taste sensation", and "perfect", while others have criticised Dunkin Donuts' food more generally as being "absolutely ridiculously priced" and of poor quality.
