Logan Hayes
Taco Bell's Naked Egg Taco, first introduced in 2017, was an innovative breakfast item that replaced the traditional taco shell with a fried egg. It was filled with classic breakfast foods such as crispy potatoes, bacon or sausage, and cheese. While it was initially discontinued, there were reports in March 2018 that it was making a comeback, with Taco Bell offering two Naked Egg Tacos for $3.49. However, more recent sources from 2024 indicate that Taco Bell's breakfast menu has been discontinued at many locations, suggesting that the Naked Egg Taco may no longer be available.
| Characteristics | Values |
|---|---|
| Taco Shell | Fried Egg |
| Filling | Crispy potatoes, bacon or sausage, and cheese |
| Availability | Taco Bell stores in select locations |
| Price | $1.99 per taco |
| Combo Offer | $3.99 with a coffee or medium drink and 2 Cinnabon Delights© or a hash brown |
| Year of Launch | 2017 |
| Current Availability | Discontinued |
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What You'll Learn
The Naked Egg Taco was released in 2017
Taco Bell first introduced the Naked Egg Taco in 2017. The Naked Egg Taco is a breakfast taco with a shell made entirely of a fried egg, stuffed with crispy potatoes, bacon or sausage, and cheese. Taco Bell announced the new menu item on August 15, 2017, and it became available nationwide on August 31.
In the lead-up to the Naked Egg Taco's debut, Taco Bell hosted "Bell & Breakfast" events in New York, Laguna Beach, Austin, and Chicago, giving fans the chance to try the innovative new taco. The Naked Egg Taco was available for a limited time, either a la carte for $1.99 or as part of a breakfast combo for $3.99.
The Naked Egg Taco was a unique offering that flipped the traditional breakfast taco inside out, delivering a new flavour experience in every bite. Liz Matthews, Chief Food Innovation Officer at Taco Bell Corp., explained that shell innovation was at the core of their experimentation:
> "The Naked Egg Taco strips down the traditional breakfast taco, allowing us to deliver a new flavor experience in every single bite. Shell innovation is at the core of where we experiment – and whether it’s crispy chicken, biscuits or waffles that wrap up menu item classics – we bring our fans craveable and unexpected food experiences that leave them wanting more."
The Naked Egg Taco returned to Taco Bell menus in March 2018, this time offering two tacos for $3.49.
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It was Taco Bell's shell innovation
Taco Bell is known for its innovative menu items, and the Naked Breakfast Taco is no exception. The fast-food chain first introduced this unique breakfast item in 2017, and it quickly gained a following. The Naked Breakfast Taco was a creative twist on the traditional breakfast taco, featuring a fried egg as the shell. This "shell innovation" was a departure from the typical tortilla or flatbread wrapper, offering a new flavour experience.
The Naked Breakfast Taco was initially tested in Flint, Michigan, in April 2017. It then rolled out nationwide on August 31, 2017, for a limited time, priced at $1.99 a la carte. For those who found the idea of an egg shell too unconventional, Taco Bell also offered a ""dressed" version, wrapped in a Gordita Flatbread. This version addressed the issue of greasiness that some encountered with the naked egg shell.
The taco was filled with classic breakfast ingredients such as crispy potatoes, bacon or sausage, and cheese. The nacho cheese, in particular, helped balance the need to fully cook the egg, preventing a drippy yolk. The Naked Breakfast Taco was a hit with customers, and Taco Bell brought it back in March 2018, offering two tacos for $3.49. This time, the taco was also accompanied by the testing of another innovative item, the Breakfast Toasted Cheese Chalupa, which featured a chalupa shell made of crispy aged cheddar cheese.
Taco Bell has a history of pushing the boundaries when it comes to taco shells, with innovations like the Doritos Locos Taco and the Naked Chicken Chalupa. The Naked Breakfast Taco fits right into this tradition of experimentation and unexpected food experiences. The company's approach to menu creation involves taking classic ingredients and twisting them in new and exciting ways, and the Naked Breakfast Taco is a perfect example of this strategy in action.
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The Naked Egg Taco was discontinued
Taco Bell's Naked Egg Taco was discontinued. The fast-food chain is known for its innovative menu items, and the Naked Egg Taco was certainly unique. The breakfast taco, which used a fried egg as a shell, was first introduced in 2017. It was brought back briefly in 2018, but it seems it is no longer available.
The Naked Egg Taco was a creative take on the traditional breakfast taco. Instead of a typical tortilla shell, Taco Bell used a fried egg to hold the fillings, which included crispy potatoes, bacon or sausage, and cheese. While it offered a new flavour experience, some customers found it greasy and difficult to eat. The unusual shell also meant that the taco lacked a fresh-cooked egg taste.
Taco Bell has a history of experimenting with its menu, and the Naked Egg Taco was part of its efforts to find a tortilla substitute. Other attempts include the Naked Chicken Chalupa, which used fried chicken as a shell, and the Chicken Biscuit Taco, which was meant to pay homage to the classic Southern dish of chicken and biscuits.
In 2024, Taco Bell discontinued its breakfast menu entirely, which included items like the Breakfast Crunchwrap, breakfast burritos, and breakfast salsa. This decision disappointed many fans, who took to Reddit to express their sadness and frustration.
While the Naked Egg Taco is no longer available, Taco Bell continues to offer new and innovative menu items, both for breakfast and other meals.
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Taco Bell discontinued its breakfast menu in 2024
Taco Bell has long been known for its innovative breakfast menu, which includes items like the Naked Egg Taco, breakfast burritos, and the Breakfast Crunchwrap. However, in 2024, the fast-food chain made a surprising move by discontinuing its breakfast offerings.
In August 2024, it was reported that some Taco Bell locations in New York, specifically over 200 out of the 250 locations statewide, were considering cutting their breakfast menus. This decision was made to streamline the menus and allow franchise-owned restaurants to focus on serving what their communities craved, be it lunch or the new Cantina Chicken Menu.
By September 2024, multiple sources confirmed that their local Taco Bell restaurants had indeed discontinued the breakfast menu. This trend seemed to extend beyond New York, with reports from Florida and Texas also indicating that their local Taco Bell locations had stopped serving breakfast. The change was set to impact an undisclosed number of locations across the country in October 2024.
While the majority of Taco Bell restaurants continued to serve breakfast, the company acknowledged the challenges of maintaining separate ingredients for a limited time frame. They assured customers that all locations would remain open at 9 a.m. or earlier, serving their regular menus. Despite this assurance, the discontinuation of the breakfast menu still came as a disappointment to many fans, who took to online platforms to express their sadness and share their favourite breakfast items.
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Taco Bell is known for its creative menu items
The company has a long history of innovation, dating back to its founder, Glen Bell, who first opened a hot dog stand in 1948. Bell was inspired by the success of a Mexican restaurant across the street and learned how to make their famous hard-shelled tacos. He then opened a taco stand in 1951, which eventually became the first Taco Bell in 1962. The original menu featured items such as tacos, burritos, tostadas, and Chiliburgers.
Over the years, Taco Bell has continued to expand and experiment with its menu, introducing items like the Naked Breakfast Taco, the Doritos Locos Taco, and the Quesarito (a cheese quesadilla rolled into a beef burrito). They have also launched unique beverages like the Pink Strawberry Starburst Freeze and Airheads Freeze. In addition to their food offerings, Taco Bell has ventured into limited-edition merchandise collaborations and even hosted weddings at their Taco Bell Cantina locations.
The company is committed to delivering unexpected food experiences that leave customers wanting more. They are not afraid to take risks and push the envelope when it comes to their menu items, which has helped them gain a reputation for creativity and innovation in the fast-food industry. Taco Bell's breakfast menu is particularly noteworthy, with items like the Naked Egg Taco, Breakfast Crunchwrap, and Cheesy Toasted Breakfast Burrito.
Taco Bell's creative menu items have become a key part of their brand, and they continue to innovate and collaborate with emerging chefs through their culinary collaboration program, TBX. Their willingness to experiment and break the mold has made them a fan favorite among customers who crave their unique and craveable food offerings.
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Frequently asked questions
No, the Naked Breakfast Taco was discontinued in 2017. However, it was brought back for a limited time in 2018.
The Naked Breakfast Taco is a taco with a fried egg as its shell, filled with crispy potatoes, bacon or sausage, and cheese.
Taco Bell offers a variety of breakfast items, including burritos, quesadillas, and Crunchwraps. They also serve coffee and Cinnabon Delights.
