Avery Collins
Breakfast at Tiffany's is a unique dining experience located within the Tiffany & Co. Fifth Avenue flagship store in New York. The Blue Box Café, as it is officially known, offers breakfast, lunch, and afternoon tea, with a menu curated by Michelin-starred chef Daniel Boulud. The café's design, outfitted entirely in Tiffany Blue, evokes a sense of luxury and indulgence. Due to its popularity, securing a reservation can be challenging, with a constant 30-day waitlist. To increase the chances of booking a table, it is recommended to visit the reservation site exactly at 9 am EST, 30 days in advance. The Blue Box Café provides a memorable experience, attracting tourists and New Yorkers alike, who come to indulge in the elegant atmosphere and culinary delights inspired by the iconic brand.
| Characteristics | Values |
|---|---|
| Name of the restaurant | Blue Box Café |
| Location | 727 5th Ave, 6th Floor, New York, NY 10022 |
| Chef | Daniel Boulud |
| Cuisine | Refined riffs on signature New York dishes, including smoked salmon and bagel stack, chopped salad, and club sandwich |
| Meal options | Breakfast, lunch, afternoon tea, and a curated three-to-five-course tasting menu |
| Booking | Reservations are available 30 days in advance and tend to fill up quickly; the website should be checked at 9 am EST for availability |
| Prime time | 10 am to 2 pm |
| Private dining | Accommodates up to 12 guests; reservations are handled by the events manager |
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What You'll Learn
The Blue Box Café
Michelin-starred chef Daniel Boulud, known for his celebrated French cuisine, brings a seasonally inspired daytime menu to the Blue Box Café. The café offers a mix of dining options, including breakfast, lunch, and afternoon tea, with the breakfast experience being particularly iconic, served on tiered platters.
Reservations at the Blue Box Café are highly sought-after, with the busiest times being from 10 am to 2 pm. To secure a reservation, it is recommended to visit their reservation site exactly at 9 am EST, as they accept bookings 30 days in advance, and spots fill up quickly. The café also offers private dining options for up to 12 guests, with an events manager handling these reservations.
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Inside Tiffany & Co. on Fifth Avenue
Tiffany & Co. on Fifth Avenue in New York City is an iconic luxury brand with a ten-story retail building in Midtown Manhattan, within the luxury shopping district on Fifth Avenue between 49th and 60th Streets. The building, designed in a "conservative modern" style, boasts a granite and limestone facade with five storefront displays that are changed about eight times a year.
Upon entering the sprawling, light-filled ground floor, guests are greeted by a blend of old and new, with nods to the past and the future. A bold work by New York artist Jean Michel Basquiat, Equals Pi, rendered in a bold shade of Tiffany Blue, makes a grand statement above the elevators. The centrepiece of the store is a striking, sculptural spiral staircase with undulating transparent balustrades adorned with rock crystal, inspired by the sensual and organic designs of Elsa Peretti.
The staircase connects floors three through eight, while elevators provide access to every floor. At the base of the staircase stands a monumental sculpture by Tiffany & Co. collaborator Daniel Arsham, also in the signature Tiffany Blue shade. The sculpture employs Arsham's signature method of creating "future relics," crystallising a Classic-style statue with shards of gold and crystal.
The store features a room dedicated to engagement rings, showcasing the iconic Tiffany Setting in every carat weight, surrounded by contemporary art pieces. On display are works by renowned artists such as Anish Kapoor and Rashid Johnson. The High Jewelry floor showcases custom panels by Nancy Lorenz, and visitors can witness master artisans at work in the state-of-the-art jewellery atelier.
The Blue Box Café, located within the Tiffany & Co. flagship store, offers a chic breakfast experience, enchanting afternoon tea, and casual all-day dining with a French touch. The café was designed by architect Peter Marino, creating an atmosphere of indulgence and luxury. The menu features breakfast served on tiered platters, and the exclusive Bernardaud plateware and Riedel glassware add to the elegant dining experience.
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Reservations are essential
The café offers a unique dining experience, with a seasonally inspired daytime menu created by Michelin-starred chef Daniel Boulud. The menu includes breakfast, lunch, and afternoon tea options, with signature New York dishes such as smoked salmon and bagel stack, chopped salad, and a club sandwich.
To secure a reservation, it is recommended to visit the Blue Box Café reservation site exactly at 9 am EST, as this is when new reservations become available. The café accepts bookings up to 30 days in advance, and spots fill up quickly. It is also worth noting that the café has a private dining room that can accommodate up to 12 guests for special events, with reservations handled by their events manager.
While walk-ins are occasionally accepted during slower times, such as around 5 pm during the week, it is not guaranteed. Therefore, to ensure you get to indulge in the iconic Breakfast at Tiffany's experience, making a reservation in advance is highly recommended.
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Prix fixe menus
Breakfast at Tiffany's in New York is located within the Tiffany & Co. Fifth Avenue flagship store at 727 5th Ave, 6th Floor. The Blue Box Café, as it is officially called, offers prix fixe menus for breakfast, lunch, and afternoon tea. The café is relatively small, with no more than 10-12 tables, which makes reservations highly sought-after and difficult to secure.
The prix fixe breakfast menu includes seasonal fruit and berries, a croissant with Nutella, honey butter, and fruit preserves, and avocado toast with an optional egg for an additional cost. The current price for this menu is $32, excluding state tax and tip.
The afternoon tea option, known as the Tiffany Tea, includes an assortment of desserts, savory sandwiches, scones, and a choice of tea. This menu costs $52.
For private dining, the Blue Box Café offers three options: "Breakfast at Tiffany's," afternoon tea, and a curated three-to-five-course tasting menu. The private dining room can accommodate up to 12 guests, and reservations can be made through the events manager.
To increase the chances of securing a reservation at the Blue Box Café, it is recommended to visit their reservation site exactly at 9 am EST, as they allow bookings 30 days in advance. Additionally, there is a loophole where one can click on the desired date (even if it shows no availability), select the number of guests, and then click the "Notify Me" button.
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The luxurious experience
The Blue Box Café, located within the Tiffany & Co. Fifth Avenue flagship store in New York, offers a luxurious and elegant dining experience. The café, designed by architect Peter Marino, exudes indulgence and luxury, with its signature Tiffany Blue décor, including plush chairs, marble walls, and exclusive Bernardaud plateware and Riedel glassware. The dining experience is enhanced by the luxurious setting, creating a memorable and exclusive atmosphere.
The café offers a unique and refined take on classic New York dishes, such as smoked salmon and bagel stacks, chopped salads, and club sandwiches. The menu, curated by Michelin-starred chef Daniel Boulud, features seasonal ingredients and includes breakfast, lunch, and high tea options. Guests can choose from prix fixe menus, with items served on elegant tiered platters, adding to the luxurious experience.
For those seeking an even more exclusive experience, the Blue Box Café offers private dining for up to 12 guests. The private dining room provides an intimate setting for special occasions, such as baby showers, bridal showers, birthdays, and family gatherings. The events manager handles reservations for private dining, offering a customised experience to create cherished moments with loved ones.
Securing a reservation at the Blue Box Café is highly sought-after, with a constant waitlist even before its renovation. Reservations open 30 days in advance, and interested diners must act quickly to book their spot. The high demand for this luxurious dining experience underscores its popularity and exclusivity.
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Frequently asked questions
Reservations for the Blue Box Café, located within Tiffany & Co. on Fifth Avenue, open 30 days in advance. It is advised to book promptly at 9 am EST on the reservation website to secure a table.
The Blue Box Café offers a seasonally inspired daytime menu, including a prix fixe breakfast menu with items such as coffee, seasonal fruit and berries, a croissant with Nutella, honey butter and fruit preserves, and avocado toast.
Yes, the café offers private dining for up to 12 guests. They offer three options for private dining: "Breakfast at Tiffany's", afternoon tea, and a curated three-to-five-course tasting menu.
